12th April 2008

Search Engine Optimization, 7 Golden Rules

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As you may already know, web site ownership is not enough. Search Engine Optimization Strategies change a lot over time and maintaining your site optimized for engines it is a must. A good site has to be made with search engine in mind from the beginning, it has to be friendly for the so called “spiders” or “crawlers”.

Most important strategies for the search engines include the following points:

1) Good Domain Name

Your domain has to be related and contain the main keywords of your site. When you choose a domain name get one that is not too long and difficult to remember. In the domain, there should be keywords that the crawlers will understand, so dashed, abbreviations, underscores, numbers and other similar characters have to be avoided. A dot com name if possible is the best option, easier to remember.

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Popularity: 9% [?]

posted in Free Seo Tools | 2 Comments

11th April 2008

Free Keyword Research Tools

If you’re in charge of doing your own SEO, you surely need a good Free Keyword Research Tool, in fact you must have heard that choosing the perfect keywords for your web page is crucial. The first thing you have to know before even you start to optimize your site for a specific set of keywords and key phrases is:

  • how competitive it is to achieve the first 10 search engine results for a certain term
  • how much web traffic can I expect from the search engines if I will be at the first page for that keyword

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Popularity: 11% [?]

posted in Free Seo Tools | 0 Comments

2nd April 2008

Social Media Optimization Tactics

Loading your arsenal with video, Flickr and

Social media is now hot and hotter is talking about “social Media Optimization Tactics”. People are focusing the conversation on the importance of adding videos to websites and this kind of new strategies, but do they make the difference?

Even at the SES in New York this was the conversation and it is worth to spend a few words about this new trend.

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Popularity: 8% [?]

posted in Web Marketing | 0 Comments